Are you a consumer?

Raise your hand if you’ve been to a presentation about how innovative Air bnb is to lodging, or amazon is to retail, or uber is to transportation services. All these companies took things we already used and made them exceptionally easy to use. They are “innovative.”

Ahhh, I see that’s most of the room.

The weird thing is, all I can think about is you don’t have to be that innovative to recognize these ideas, you really just had to be a consumer. I know it’s more complicated than just being a consumer to put together and roll out a successful business plan. My point is, thought leaders call these companies groundbreaking in their space, but is it really groundbreaking to think like a consumer? That should be how we naturally operate.

Not just in “how can we market this to consumers” but “as consumers, what are our needs?”

As an employee, what are your needs? HR can really be that simple.

Do you need a safe space to work in? The other employees do too.

Do you need answers to your questions? The other employees do too.

Do you need a team you can trust? The other employees do too.

Do you need good benefits? The other employees do too.

Do you need your paycheck accurate and on time? The other employees do too.

Do you need to be able to use your PTO? Take bereavement? Sick days? The other employees do too.

Do you need a safe space to work in?

DO YOU NEED A SAFE SPACE TO WORK IN?

I know you need a safe space to work in, so stop letting things like this happen: https://www.cnn.com/2019/01/16/us/gm-toledo-racism-lawsuit/index.html

It’s not groundbreaking to give the people who use your services (consumers) what they need and nothing less. Its expected.

Get it together in 2019.

Tags: No tags

Leave a Reply